Pierluigi Crisci's blog | Advice on Podcasting, Audio Strategy, Marketing and Audio Storytelling - Pierluigi Crisci | Podcast Producer, Narrative Navigator and Corporate Audio Strategist.

Podcast Survey, Audio Strategy, branded podcast, Advertisement,

Unlocking the Potential of Lesser-Known Podcasts: A Strategy for More Effective Advertising

Pierluigi Crisci

2025-01-09 08:00

In the landscape of podcast advertising, investors' attention often focuses on the big shows.

Podcast Survey, Audio Strategy,

Audio Revolution: Record Trends for Listening in the United States.

Pierluigi Crisci

2024-12-19 07:55

Imagine a sound universe where every day Americans dedicate almost 4 hours to listening. A world where radio, podcasts...

Audio Strategy, Podcast,

Podcast and Engagement: The Underrated Potential of YouTube in Italy

Pierluigi Crisci

2024-12-05 08:15

In recent years, YouTube has proven to be an extremely versatile platform, used not only for video content but also as a platform

Audio Strategy, Podcast,

The Long Podcast Strategy: A Successful Countertrend

Pierluigi Crisci

2024-11-21 08:15

In the era of short content and fragmented attention, a surprising trend is emerging in the podcast world: extremely long episodes.

Audio Strategy, Podcast,

Podcast strategy: Why Audio Remains More Memorable than Video

Pierluigi Crisci

2024-11-07 07:55

Despite the growing push of podcasts towards integrating video elements, a new report by Veritonic highlights the importance of maintaining the

Podcast Survey, Podcast,

The Power of Podcasting: Able to Change the Fate of the United States

Pierluigi Crisci

2024-10-31 08:30

Introduction Podcasting has now established itself as a powerful means of communication, capable of influencing opinions and behaviors. A recent stu

Podcast, Podcast, Advertisement, advertising, spotify, youtube, amazon, sirius, rss, monetizzazione,

Spotify Challenges YouTube: Millions of Dollars to Win Over Video Creators

Pierluigi Crisci

2024-10-24 09:00

Spotify, the giant of music and podcast streaming, is exploring new territories.

Audio Strategy, Podcast, Advertisement, pubblico, motivazione,

The art of creating podcasts: Understanding the motivations of listeners

Pierluigi Crisci

2024-10-10 09:00

In the rapidly evolving world of podcasts, understanding the motivations of listeners is essential to create successful content and campaigns.

Audio Strategy, Podcast, you, AI, audible, narratori,

Audible uses AI to replicate the voices of narrators

Pierluigi Crisci

2024-09-26 08:55

Audible, the well-known audiobook service from Amazon, announced at the beginning of September 2024 the launch of a project involving a selected group

Podcast Survey, Audio Strategy, advertising, skipping, search,

The Hidden Costs of Ad-Skipping in Podcasts

Pierluigi Crisci

2024-09-05 09:30

In the current landscape of podcasts, the phenomenon of ad-skipping, which refers to skipping advertisements, has become an increasingly relevant aspect to cons

Audio Strategy, Podcast, Audio Strategy, Podcast, trust, branded podcast, you, AI, voice,

Audio: A beacon of trust in the age of AI

Pierluigi Crisci

2024-07-24 09:25

In today's rapidly evolving technological landscape, trust has become the cornerstone for brands navigating the era of AI.

Podcast Survey, Audio Strategy, Podcast, Audio Strategy, branded podcast, skip adv,

Podcast: audio strategies to reduce Ad skipping

Pierluigi Crisci

2024-07-17 09:20

In today's digital landscape, podcasts have emerged as a powerful medium for consuming content, attracting a diverse and engaged audience.

Podcast, Podcast, Narration, you,

I am out of the Funnel

Pierluigi Crisci

2024-07-10 09:20

Do sponsorships on social media not only do not help but are harmful because it means you have lost authenticity and engagement with your audience,

Corporate Podcast, Podcast Survey, Audio Strategy, Podcast, Audio Strategy, Marketing, budget,

Budgets almost halved: The Podcast Producers make a virtue out of necessity

Pierluigi Crisci

2024-07-03 09:20

Distributors and advertisers have reduced their spending, making it more difficult to find buyers for limited-run series.

Audio Strategy, Podcast, Corporate Podcast, Podcast, branded podcast, Generation Z,

The key to engaging young audiences in a changing media landscape

Pierluigi Crisci

2024-06-27 09:10

In the ever-changing media landscape, one of the most noticeable trends is the rapid aging of traditional media viewers.

Corporate Podcast, Audio Strategy, Podcast, Audio Strategy, Adv, Podcast, branded podcast, Advertisement,

Creating winning audio advertising: the opinion of some experts

Pierluigi Crisci

2024-06-20 09:28

Creativity is more than a catalyst for advertising effectiveness and profitability; it is a critical force in successful campaigns.

Podcast Survey, Audio Strategy, Podcast, Audio Strategy, Podcast, audio strategy, Ipsos Digital Audio Survey 2023,

The importance of audio strategy in corporate positioning.

Pierluigi Crisci

2024-06-13 02:48

In the digital age, companies must explore new marketing strategies to remain competitive. One of the rapidly growing areas is audio strategy.

Audio Strategy, Podcast, Internal Communication, Corporate Podcast, Podcast, Engagement, Internal communication,

The power of internal podcasts: employee engagement makes your business grow

Pierluigi Crisci

2024-06-05 09:16

In recent years, corporate communication has undergone a radical transformation, driven by the adoption of new digital tools.

Podcast Survey, Podcast, Podcast, Listeners, audio strategy, trust, authenticity, branded podcast, spotify survey, Generation Z, Boomers, video podcast, trend, Advertisement, Millennials,

The Rise of Podcasts: a voice inspiring confidence in a sea of distrust.

Pierluigi Crisci

2024-05-28 14:23

In an era where trust in the media continues to decline, podcasters are emerging as some of the most influential figures among consumers.

Podcast Survey, Audio Strategy, Podcast, Corporate Podcast, Audio Strategy, Podcast, Communication, Marketing, DOOH,

The DOOH Communication Revolution: How Audio Strategy is changing marketing

Pierluigi Crisci

2024-05-22 15:19

In the world of digital marketing, innovative technologies never cease to amaze and redefine how companies reach their customers.

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by Pierluigi Crisci

Insights from the world of Audio Strategy and Podcasts.

Audio communication like you've never read